Hi there Beautiful, I'm Brittany, the founder of Links & Charms. I created this site with one simple intention - to remind woman that they're loved & beautiful. And to spread more beauty on the planet. I believe that true beauty lies within all of us, in our everyday lives & way of being. The problem is we don’t often notice it or see it in ourselves. My mission is to remind women everywhere that they're loved and that they are beautiful. Read below to learn more about my story.


- Brittany, Founder of Links & Charms 


A while back, I came across a video by Shea Glover. She went around her neighborhood telling people she thought they were beautiful. It was beautiful to watch and witness the raw authentic expressions given by her classmates and peers as she stopped them dead in their tracks to tell them that they were beautiful. This powerful and bold statement left the people she interviewed feeling surprised, special and flushed with emotion. And it made me question a few things: 

1. Do most people consider themselves beautiful?

2. How often do we tell the people we love that they're beautiful?

And lastly,

3. Should we tell each other that we're beautiful more often?

Me, my sister, and my friend Cindy grabbed a camera and walked around the streets of Toronto and other cities to find out.

We interviewed dozens of diverse women, different ages, different races, women wearing makeup and not wearing makeup. What we discovered was pretty eye opening. And I am going to share it with you below.


The very first question we asked women was "do you think you're beautiful?" 

Some women said yes they consider themselves beautiful and several others said that no they did not (or not really, depends on the day, or not very often). We also discovered that all women (even the woman who considered themselves beautiful) all admitted to having an ‘inner critic’ that criticized them when they looked in the mirror almost daily.

 What we noticed is that when we asked the question “Do you think you’re beautiful” EVERY woman immediately related beauty to aesthetics. Every woman mentioned something about their looks and physical appearance. And to be honest, I was definitely not shocked. We live in a world that distorts our perception of beauty by making us believe beauty is all about ‘looking’ a certain way. I wanted to remind these woman that their beauty goes deeper than that. So I asked them one more question…

"What makes a person beautiful?”

The answers we received immediately shifted from external features to more physical features, like positive personality traits, how you treat others, and being a good person. 

This made me realize that what we ‘perceive’ as beautiful and the genuine qualities that actually 'make' us beautiful are two completely different things.

Why do our physical judgments around beauty get in the way of noticing the true inner essence of what it means to be beautiful? Why do we immediately relate beauty to how we look and forget to remind ourselves that beauty is a way of being. 

 A voice in my head said that I was on to something, I wanted to help end  beauty deception and mend our perception of beauty. And I believe the first step to that is by reminding women that it's their inner light & beauty that makes them brilliant, breathtaking and beautiful.

It was inspiring to watch these women be really honest and sincere with us on camera. Whether old or young, makeup or no makeup. Many of them were hesitant to be on camera but when we mentioned it was to empower women most of them got over their fear and got on camera anyway, which I found very brave & inspiring. They all were courageous & honest. And it was their sincerity and truth I saw in each of their answers that made them beautiful. 

That made we realize something extraordinary. 

Beauty is having the courage and bravery to authenticity be who you are.

It's as simple as that.

Even though every woman has beauty within themselves, many of us don't always see it. And many of us don't get told we're beautiful very often. 

As a result,

We forget to remember our worth

We forget to see our beauty

We forget how much we matter  to those who love us and how much beauty we bring to their lives.

So I thought to myself, how can I help these women feel more beautiful? In a world that constantly reminds us that we should be more pretty, more thin and more sexy. It’s easy for us to forget our worth.. 

I've also gone through many years of criticizing myself, not feeling confident in my own skin, and feeling like I wasn’t good enough. Sometimes I still do. But sometimes, the smallest compliment will make me feel a whole lot better. So after seeing the courage, honesty, and authenticity that each of these women possessed. I ended each interview with a very simple statement.

 “I think you’re beautiful.”

It was beautiful to watch every person's face light up. We quickly realized one special thing - being called beautiful is a great way to make someone smile, make someone happy, and is quite frankly, one of the simplest things you can do to brighten someone's day. Because it always feels good to be told we're beautiful.

Women we interviewed agreed that being called 'beautiful' is definitely something we should all do more often and that being called 'beautiful' makes them feel happy, loved, and uplifted, along with many other positive feelings.

And at some point, we all need a bit of inspiration to remind us that we are loved, cherished & beautiful. And that was the spark that inspired Links & Charms. Our mission is to remind women that they're loved, cherished & beautiful. And that it is our inner light that makes us beautiful.

It’s a really simple concept. But I think it’s the simple things in life that make a world of difference. And make the world a better place.

We have the power to be beautiful beings every single day. Whether it be through uplifting others, acts of kindness, or authentically expressing our thoughts and feelings like these women did on camera. Being beautiful even starts with a simple smile.

So the truth is, we all have the ability to be beautiful everyday.

Now, I invite you to remind someone you love that they’re beautiful. If telling someone this in person feels uncomfortable or awkward for you we have a beautiful line of gifts that make expressing your love for someone easy. And the very best part is that they will always have a keepsake from you to forever remind them that they’re loved, cherished & beautiful. Something beautiful, that they can wear everyday, and be reminded of you.

Just picture the expression on their face when they receive a gift from you. I guarantee it will make her smile. And make her day (and also yours) a lot more beautiful. Because it really is the simple things in life that can lift someone's spirit, brighten someone's day, and create more love & connection in the word. And what better gift to give someone than a gift that symbolizes the love, light, & beauty they bring to your life?

Because whether it be a mother, daughter, sister, wife, or a very special friend. There's a woman in your life that deserves a reminder of how beautiful she is. 

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"The more beauty we give to others 

the more beautiful we become."


I invite you to join us.